Introvert’s Tips for Great Headshots

After having my Happy Hour Headshot, I thought back on what made it such a good experience, despite having arrived home from Australia less than 24 hours earlier and being someone who doesn’t enjoy getting her picture taken.
Let’s face it – some of us don’t naturally warm up and smile when a camera is pointed at us. That doesn’t mean we can’t take good headshots; we just have to approach the experience with a fresh attitude.
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Earning word-of-mouth referrals

Maybe it’s because I was getting ready for my webinar, From Zero to Clients: Starting (or Re-starting) Your Word-of-Mouth Referral Machine, but I reached out to my network several times last week, asking for referrals for various jobs I needed done. What I experienced showed me just how critical these referrals are for solopreneurs and how important it is to excel if you have been referred to someone.

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Why nerdy passion matters

I’m often asked by people who are just starting their business whether they need to specialize and how they can differentiate themselves. I recently had a great opportunity to see from the buyer’s point of view what really matters when buying a professional service.

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The Un-Elevator Pitch

elevatorWhen someone asks you what you do, do you freeze up or start stammering? You need a concise, memorable response prepared for all the times when you’re asked about your work. This is sometimes called your “elevator pitch.” Why? Imagine stepping into an elevator with your biggest prospect. She turns to you and asks, “So, what exactly do you do?” You have 30 seconds—the time it takes for the elevator to get to her destination on the 25th floor—to describe yourself in such a way that she immediately understands why you are the solution to her problems.

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