I recently spoke at a Transportation Librarians Roundtable virtual event about finding hidden web resources (slides here). As often happens, the most interesting part was the conversation after I finished presenting, and one question really got me thinking.
As we look forward to another conference “season,” I contemplate anew the long-term viability of in-person information industry conferences. The traditional conference is going away, because it is no longer serving its purpose. We are no longer willing to shuffle zombie-like from one conference session to the next, passively listening to speakers talk about what they know.
I am reminded of the iconic Apple Macintosh “1984” ad, in which a Big Brother-like figure is speaking on a large screen in a darkened auditorium. As he drones on, a runner emerges, throwing a hammer through the screen, shocking the spellbound audience and introducing them to the new age of liberated information technology. Fast-forward 33 years, replace Big Brother with any boring conference speaker, and you get the same desire for liberation of learning.
Google has succeeded because, like it or not, it tends to deliver better results than other search engines. And Google’s efforts to provide “zero-click” results with its Knowledge Panel, Featured Snippets and other rich results, have accustomed us to seeing the result in a easy-to-read box without needing to click through any of the results. As more of our queries are spoken rather than typed—by asking our smartphone or our smart speaker—we are relying on Google to select the one “best” answer to our question, since we’re not able to scroll through a list of results.
Many of these zero-click results are fine; if you ask Google for the population of Poughkeepsie, you’ll get a figure from 2017 US Census Bureau data (30,614 to be exact).
When preparing for my part in the Search Skills Academy at Internet Librarian International, I was asked to come up with a couple of search tips (in addition to what I’d developed for Internet Librarian, downloadable here). As I thought about it, I realized that my biggest lesson from the last year could be summarized as “search ugly, deliver pretty”. What do I mean by that?
I was talking with a community college librarian the other day and she commented that her 20-something patrons come into the library asking to borrow textbooks for the entire semester, not realizing that they need to go to a bookstore and buy the textbook if they want it for more than a few weeks.
“In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” -Eric Hoffer
How do you maintain an attitude of life-long learning in a world of non-stop news, the siren cry of social media, and more work than you have time for? Being mindful of the need to keep myself sharp and my perspective fresh, I use my workout time for exercising my brain as well. The podcasts I’m currently finding thought-provoking (and that can keep me engaged for an hour at a time) include:
Invisibilia When I heard that the 2017 SLA conference keynote speaker was Lulu Miller, the co-founder of Invisibilia along with Alix Spiegel, I went into full fangurl mode. Got a seat up front. Sat transfixed. Tried to tweet highlights while not taking my eyes off her. (See a great write-up of Miller’s talk at librarianhats.net/tag/invisibilia/) What’s Invisibilia about? Unseeable forces control human behavior and shape our ideas, beliefs, and assumptions. Invisibilia—Latin for invisible things—fuses narrative storytelling with science that will make you see your own life differently.
Finding so-called “grey literature” — material from publications not produced by commercial publishers — has always been a challenge for researchers. The most valuable grey literature is often not easily retrieved through a simple query in a search engine; it resides inside a specialized database, buried deep within an association’s web site, or is simply not ranked as relevant by a search engine’s algorithm.
The problem of finding grey literature is not new; research on and discussion about grey lit in the STM field has been going on for years (see, for example, the International Conference on Grey Literature, which has been meeting since 1993). More recently, business researchers are finding that sometimes non-traditional resources have the best — or only — information on a narrow topic or current issue. Following are some of the tricks I use for finding hidden or grey-lit business resources.
According to Google’s latest annual 10-K filing, over 85% of its revenue comes from advertising—yes, it’s actually listed as a risk factor. Seeing that, I recently landed on an analogy of what Google web search is like for professional researchers and info pros.
Imagine a taxi company that offers free rides anywhere you want to go. They’re practically ubiquitous, and a luxurious self-driving vehicle can be summoned on a moment’s notice. And did I mention that it’s free? How do they do it? Read More
When I give presentations and workshops about research strategies, I often include a mention of the need to create value-added deliverables after you’ve found all that great information. But what exactly does that mean? Isn’t everything you do added value, just because it took your skills and expertise to find the information?
Actually, value-adding is more than “merely” finding the information. It means transforming it into something more. One metric I use to evaluate a deliverable:
- If most of what my client reads is my own writing, I’ve provided added value.
- If most of what my client reads is others’ writing, I’m providing little value.