What am I talking about these days?
These are slide decks from some of my recent speaking engagements. Feel free to contact me if you have any questions or comments about any of these decks.
(ROI) Truth to Power: Measuring & Talking About What Matters I talk about how to effectively communicate the true return on investment for information services; it means more than just counting hours saved or searches conducted. Presented at Internet Librarian 2017, Oct 24, 2017.
Super Searcher Strategies I cover new search strategies, techniques, and tips for getting the most out of web research. This always-popular session includes my favorite discoveries. Presented at Internet Librarian 2017, Oct 23, 2017.
Tapping Into Social Media Learn how to observe trends in social media, including what your customers are saying, what people are sharing and ideas on new approaches to building your independent business. Presented at the Independent Garden Center Show 2017, Aug 17, 2017.
Benchmarking Your Website and Social Media Presence Find out how retailers are communicating with their market on the web with a benchmarking checklist of what to look for and what it means. Presented at the Independent Garden Center Show 2017, Aug 17, 2017.
What Do Your Customers REALLY Want?: Google Market Intelligence Learn about the hidden corners of Google you never knew about, where you can get real insights on what consumers are looking for today. Presented at the Independent Garden Center Show 2017, Aug 16, 2017.
Mining the “Deep Web” The “deep web” holds demographic data, market projections, and market share information critical to the good business decisions that help your business succeed. Presented at the Independent Garden Center Show 2017, Aug 16, 2017.
Hidden Databases: Accessing Priceless Market Research Without Paying a Dime Learn how to get the most strategic use of the hidden online databases available to small business owners through your local library. Presented at the Independent Garden Center Show 2017, Aug 16, 2017.
Let The Good Times (Management) Roll The most valuable asset info-entrepreneurs manage is our time, and we are always managing multiple priorities. I show how to successfully use several time-management approaches to get the best, most strategic use of your time, freeing you up to get more done and have more fun. Presented at the AIIP Annual Conference, May 20, 2017.