I don’t know about you, but I never found the Magic 8 Ball that would tell me what my clients value the most. Sure, I can make educated guesses. But what I have learned over time—and from talking with many coaching clients—is that generally we are way off when it comes to what our clients care the most about and are willing to pay us well for.
I wrote an article on what I called Reality-Check Interviews, with tips on how to have conversations with people who represent (what you think is) your market and get back in touch with reality instead of just your own thoughts. Based on the feedback from readers, I decided I needed to go into more detail about what’s involved.
Recently, I recorded a presentation on the Art of the Informational Interview. I go into more detail of what’s involved in an informational interview, and how you can gather the insights you need in 10 minutes or less.
If you’ve ever wondered why your marketing messages aren’t getting through, or why your clients always push back on your budget, it’s probably because you aren’t talking about what they need, value, and will pay you well for. Check out the recording and let me know if you have any questions or would like some help with your informational interviews.