Over the past 18 years, I have had six books published by three different publishers. When I decided that I had another book inside me, I considered pitching it to my usual publishing contacts. After serious thought, I decided to self-publish The Reluctant Entrepreneur: Making a Living Doing What You Love through Amazon.com’s print and e-book services. While it usually takes a publisher nine months or a year from receipt of a manuscript to shipment of a book, my turnaround time was just four months—a significant factor with a book that covers social media and other rapidly changing fields.
Adam Davidson (NPR Planet Money co-host) mused about innovation in a piece in the Nov. 16th issue of the New York Times, Welcome to the Failure Age. What I found most intriguing were his thoughts about the impact of information technology on usually risk-averse professions such as lawyers and accountants. As they see much of their low-value, routine work disappear to Nolo and Quicken respectively, these professions are finding new ways to surface the unique value they provide, using tools that once threatened their business. As Donaldson put it:
I’ve never been a big fan of formal business plans. Often, they don’t embed enough flexibility for the entrepreneur to pivot, based on new experience and a changing competitive environment. (Marketing plans, on the other hand, are essential tools in managing and prioritizing an entrepreneur’s valuable time.)