In preparing for one of my presentations at Web Search University, I was asked whether social media could actually be used for “real” research… that is, to support strategic decisions and better outcomes. And what about the concerns of some researchers about privacy in social media?
I’ve been an online searcher since the 19-mumbles, and I’m still learning new search tricks. Here are a couple of tips for mining online databases that I picked up from Cynthia Hetherington, a Big Kahuna in the private investigative world, during an excellent webinar on due diligence she gave for AIIP.
Every now and then, Google re-brands its portal designed for journalists. They just put out a press release announcing the Google News Lab, so I had a reason to look at the site again. In no particular order, here are the reasons why you—yes, you, non-journalist—should go look at the News Lab.
I often give presentations and workshops on using social media for both research and marketing, and I am still surprised by how many people look at Facebook with mild disdain. “I have better things to do than post selfies and videos of my dog,” they sniff. “And how could I possibly find value from other people’s selfies and dog videos?”