In its ongoing efforts to address the scourge of misleading and false news, Google recently announced a new feature that helps readers evaluate a news source they may not be familiar with. Now, when you search for a particular publication, the Knowledge Panel – that preformatted answers box that often appears at the top of search results – includes information about that publisher.
Depending on the publication, that can include awards they have won, the topics they cover most extensively and their political alignment. If content from the publication has recently been reviewed by an authoritative fact-checker, those items are also featured in the Knowledge Panel.
So, for example, if you Google “Wall Street Journal”, your search results page will include a Knowledge Panel like this:
You’ll see a one-sentence blurb from the Wikipedia article about the newspaper, links to professional awards for reporting, and a summary of the topics they have recently covered — in the case of the Wall Street Journal, that’s the Federal Reserve, advertising, sales and taxes… about right for a newspaper described as business-focused.
And if you Google “Breitbart”, your search results page will include a Knowledge Panel like this:
If you click the link for “Writes About”, you’ll see that Breitbart has recently covered Donald Trump, Barack Obama, the Republican Party and Hillary Clinton… what you might expect from what the Wikipedia article describes as a “far-right American news, opinion and commentary website”. But note the “Reviewed Claims” tab, highlighting reported facts that were then determined to be false by fact-checkers like Snopes, Politifact and FactCheck. This stands out as a concern — most news sources’ Knowledge Panels don’t include lists of reported facts that were questioned and reviewed by fact-checking sites.
This is a great way for librarians and information professionals to instill a little FUD (Fear, Uncertainty and Doubt) when their clients assume that whatever they see on their Facebook feed is reliable. And check out Vanessa Otero’s infographic, What, Exactly, Are We Reading?, a nice chart of where various media sources fall, both in terms of reliability/fabrication and liberal/conservative.