Reality-Check Conversations: How to Make Yourself Competition-Proof

Are you frustrated because you aren’t getting the results you want from your marketing?
When you tell someone about your business, do you get a blank look?
Are you not sure what your clients would actually pay you for?
You need to have some Reality-Check Conversations!

As a long-time solopreneur and coach, I’m a big proponent of reality-check conversationsshort interviews with people who represent your market to learn what they need, value and will pay you well for. I use this technique myself whenever I want to expand to a new field, add a new service or better understand how to communicate my value. Invariably, I learn something from each conversation that helps set me apart from my competition and make me irresistible to my clients.

I am beta-testing a 90-minute live online workshop, Reality-Check Conversations: How to Make Yourself Competition-Proof to help other solopreneurs make themselves irresistible to their clients, and I need participants for a test run. I will be offering a free version of this hands-on virtual workshop from 2-3:30pm EST on Wednesday, March 4, 2020. It will be interactive; all participants will be using their webcams as well as audio, and the workshop includes both individual and small-group activities. We’ll cover how reality-check conversations work, how to find people to have conversations with and how to get unique insights from a 15-minute conversation.

Pre-registration is required, and the recording of this workshop is available only to those who attend. Please register only if you will be able to attend and participate in this workshop. If you have any questions, feel free to call me at +1 303 772 7095 or email me at [email protected]. In order to ensure a high-quality experience, I am limiting registration to 20 participants. Register soon if you plan to attend.

To register as a beta-tester for this workshop, head over to

All slots have been filled! If you would like me to let you know if/when I offer another reality-check conversation workshop, email me.

I look forward to seeing you on March 4th!