Speaking Effectively About Your True Value

I recently gave two presentations on key survival skills of solopreneurs and intrapreneurs. While both were from the perspective of information professionals, many of the concepts I covered apply to any solopreneur.

The Indispensable Info Pro: Talking About Your Value Proposition So They Get It

While we know the impact info pros can have on their clients’ success, being seen as indispensable takes work. This means finding out how your clients see you, what they don’t even know you can do, and what their biggest unmet needs are that you can address. Then it takes communicating that value in a way that people hear and understand.

The Reluctant Intrapreneur: Becoming the Info Center CEO

Successful entrepreneurs and intrapreneurs share certain characteristics. They ask “why?” a lot; they ask “why not?” even more. They focus on the future rather than the past, and seek out opportunities to improve and enhance their services. They are results-oriented rather than process-focused; they ask forgiveness rather than permission. In an info world where everyone sees themselves as expert researchers and the reaction to a page of text is TL;DR (too long; didn’t read), info-intrapreneurs must think creatively to get and keep the attention of their clients and prospective clients.

In addition, check out the recent white papers I wrote for Dow Jones on The Accidental Intrapreneur, at is.gd/bates_intrapreneur, and The True ROI of Digital Content, at is.gd/bates_ROI.

See more of my thoughts about Brand You.

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