My Clients Can’t Afford Me!

One of the most common concerns I hear from my coaching clients is “my clients are too cost-conscious – they can’t afford my usual hourly rate.” My response, as uncomfortable as it may be to hear, is that it’s your job to find a client base that doesn’t think twice about how much you cost. Yes, I know it’s hard to find new clients… but is it really easier to try to get your existing clients to pay you what you want to get paid?

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Adding a zero to your budget

As I mentioned earlier, I was recently in the market for a graphic designer to create a new template for my online courses.

Adding a zero I could go to Elance or Fiverr and find someone who could probably deliver a perfectly serviceable template for a very modest fee. In fact, Fiverr specializes in jobs that will cost no more than $5. (Why would anyone work for or hire someone for $5/job? I have used Fiverr to get a 3-D image of an ebook; it probably took the designer 15 seconds and it would have taken me more than $5 worth of my time to do it myself.)

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