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White papers are a valuable source of information, and Mary Ellen Bates has written a variety of white papers. Have an idea for a white paper you'd like Mary Ellen to write? Just
Examples of Mary Ellen Bates' White Papers
"The Accidental Intrapreneur: Becoming the Knowledge Center CEO"
Moving Beyond Google: why and when to go pro
ProQuest Dialog, 2014.
Leveraging eContent in STM
From Information to Insight for Info Pros: Demonstrating your library's value to end users... and to upper management
ProQuest Dialog, 2013.
Delivery 360: Simple integration, customization and essential business intelligence to your competitive advantage
Dow Jones, 2011.
"The True Value of Information: Making the Case For Value-Added Aggregators"
"The Art of E-Newsletters: ideas to effectively create and market electronic newsletters"
Dow Jones, 2007.
"Creating Groupies, or, Showing the Information-Hungry People Within Your Organization That They Desperately Need You"
Free, Fee-Based and Value-Added Information Services
"Marketing for the Info-Entrepreneur: Top Techniques to Build Your Business"
Selecting Business Intelligence Sources: the public web vs. value-added online services
Dow Jones Reuters, 1999.