Customized, Pay-As-You-Go Training and Coaching
Coaching services are customized to the very specific needs of each client, and are structured by the hour.
There is no long-term commitment required; instead, these coaching services are designed to provide as much assistance as is needed, in the areas of interest targeted by each client. This "pay-as-you-go" approach is affordable, maneuverable, and flexible.
Wide Variety of Topics Covered
Mary Ellen Bates' coaching program provides an organized, step-by-step framework for how to launch an information services business, or how to take an existing information services business to new heights.
Examples of topics covered for new information services professionals include:
- How to get the first five clients
- How to develop and market specific research products
- How to structure relationships with sub-contractors, and more.
Samples of topics covered for existing information services business owners include:
- How to highlight your capabilities in speeches without being a "walking commercial"
- How to implement a more effective marketing program
- How to network at industry conferences, and more.
A Coaching Structure That Builds Accountability And True Progress
Although training and coaching are highly customized for specific needs, there are some common coaching structures that have proved particularly effective. The typical structure for coaching from Bates Information Services involves weekly goal setting, with a report back by phone the following week to talk about obstacles that were uncovered and how to handle them. Weekly feedback is not required but
does help with accountability and moving your business forward.
Discussions are usually conducted via emails and lively phone calls, which often result in on-the-spot brainstorming and solutions.
A How-To Book On Becoming A Successful Info-Entrepreneur
Mary Ellen Bates is the author of
Building and Running A Successful Research Business: A Guide for the Independent Information Professional
-- widely considered the definitive, step-by-step guide to building a strong, thriving information services business. Many information professionals seeking coaching start by reading this book first, and then work with Mary Ellen for more advanced, customized coaching. This book can be purchased
directly from Bates Information Services by faxing or mailing in
this order form.
Rave Reviews from Clients
Mary Ellen Bates is known for her crisp, organized coaching, coupled with a
genuine desire to help others succeed in the field of information services. Here
are some samples of what clients have to say about her helpful coaching style.
"Mary Ellen is one of the easiest and more professional people with whom I've worked. The advice I receive from Mary Ellen is practical, smart and easy to implement."
-Mark Evans, Bancroft Research Group
"As a result of Mary Ellen's coaching, my presentation and speaking business has dramatically increased."
-Marcy Phelps, Phelps Research
About Mary Ellen Bates
Firm principal and founder Mary Ellen Bates is widely known as one of the nation's leading business researchers, with more than 25 years of experience in this discipline.
She has written or co-written six books and hundreds of articles and white papers, conducted hundreds of speaking engagements related to research, and has provided expert commentary on research topics to The New York Times, The Wall Street Journal, Business Week, Forbes, and more. Bates also routinely conducts workshops and training programs on various aspects of online and Internet research.
Bates has served twice as the president of the Association of Independent Information Professionals, and has received numerous awards from the
Special Libraries Association during her career.
Contact Mary Ellen Bates to learn more about business coaching.
Phone: +1 303.772.7095
Email: mbates - at - batesinfo.com
